In a clear signal of Apple’s long-term commitment to Hollywood and streaming, senior executive Eddy Cue has outlined ambitious plans to deliver higher-quality and greater quantities of original TV shows and movies. Speaking to Reuters while accepting the 2026 Entertainment Person of the Year award at the Cannes Lions International Festival of Creativity in France, Cue emphasized growth in both Apple’s streaming service and theatrical releases. Key Highlights from Cue’s Interview • “Better and More” Strategy: Cue said, “We want to keep getting better and more. So that’s what we’re aiming to do.” He expressed confidence that incoming CEO John Ternus, described as a “huge supporter and lover of our content,” will continue prioritizing entertainment. • F1 Sequel in the Works: Writers are already developing a script for a follow-up to the hit racing drama F1, which starred Brad Pitt and grossed over $634 million worldwide at the box office. • Theatrical + Streaming Balance: Apple plans to produce more films for both movie theaters and its Apple TV streaming platform. Cue views the two channels as complementary rather than competitive, noting that F1‘s theatrical run did not hurt its streaming performance. Apple’s Entertainment Track Record Since launching original programming in 2019, Apple has scored major wins: • Oscar Best Picture winner CODA • Blockbuster F1 • Emmy-winning series like The Studio, Ted Lasso, Severance, The Morning Show, and Slow Horses These successes have established Apple as a serious player in premium content, even as it competes with Netflix, Disney+, and others. What This Means for the Future Cue’s comments come at a pivotal moment for Apple, with leadership transitioning to John Ternus. The focus on “better and more” suggests increased investment in high-production-value projects, a mix of big-screen spectacles and intimate streaming originals, and continued crossover between theatrical and digital releases. For sunscribers, this could translate to richer Apple TV offerings and more event-style movies hitting theaters under the Apple banner. For the industry, it reinforces Apple’s position as a well-funded disruptor willing to play the long game in entertainment. MacDailyNews Take: Apple TV is already the best streaming service out there, so more content — while maintaining or even raising the quality bar — would be a huge win for subscribers. With Cupertino-sized coffers, Apple TV has everything it needs to deliver both premium quality and serious quantity. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple aims to expand its entertainment empire: Eddy Cue promises ‘better and more’ content across streaming and theaters appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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