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BofA reiterates ‘Buy’ rating, $370 price target on Apple as carrier incentives cover iPhone price increases
Apple raised prices on its newest Pro iPhones, but U.S. wireless carriers are lifting trade-in incentives by about the same amount, which Bank of America says should keep consumer demand from slipping. BofA analyst Wamsi Mohan wrote that the top trade-in credit for the iPhone 18 Pro Max has moved to $1,200, from $1,100 on the prior Pro Max. That $100 bump lines up with Apple’s $100 increase on the latest Pro models. The iPhone 18 Pro starts at $1,199, up from $1,099 for the iPhone 17 Pro, and the 256GB iPhone 18 Pro Max starts at $1,299. Mohan argued that richer promotions should continue to support iPhone sales. He kept a Buy rating and a $370 price target on Apple stock. The discounts are not usually an immediate cash cut at the register. T-Mobile is offering up to $1,200 off the iPhone 18 Pro with a trade-in for new and existing customers on its Experience Beyond plan and is accepting eligible devices in any condition. AT&T is offering up to $1,200 in bill credits for customers trading in an iPhone 14 or newer, also regardless of condition. Verizon has put out similar trade-in deals tied to premium unlimited plans. Those credits typically arrive as monthly bill reductions over 24 to 36 months. Customers generally have to stay on an eligible plan for the full term to get the maximum value. Apple’s own trade-in program is more modest, offering roughly $175 to $885 for an iPhone 13 or later, depending on model and condition. The price pressure is not limited to phones. Apple had already flagged rising costs and lifted prices across Mac, iPad, and home products in 2026 as a global memory shortage pushed DRAM contract prices higher. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post BofA reiterates ‘Buy’ rating, $370 price target on Apple as carrier incentives cover iPhone price increases appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
© 2026 MacDailyNews |
Lawyer slams UK government’s ‘neither confirm nor deny’ stance on Apple encryption order as farce
A civil-rights lawyer told a London tribunal Thursday that the British government’s refusal to admit whether it has ordered Apple to create a back door into encrypted iCloud backups has become “farcical,” because the demand is already an open secret. Britain dropped an earlier, broader notice after talks with Washington, then issued a second order aimed at UK Apple users. Officials still will not confirm it exists, citing national security. Apple and groups including Privacy International and Liberty say the secrecy blocks open justice; the government argues that abandoning the policy would help hostile actors map which companies face such orders.
It’s not enough that every Brit alive has a government camera shoved up their ass 24/7/365? The UK has already slipped so far down the slope that they ought to rename the place Airstrip One. – MacDailyNews, November 3, 2015 The UK is a surveillance state gone amok. – MacDailyNews, April 8, 2025 Those who would give up essential liberty to purchase a little temporary safety deserve neither liberty nor safety. – Benjamin Franklin The current batshit insane “leadership” of Airstrip One is having yet another crisis of confidence. – MacDailyNews, February 7, 2025 Censorship reflects a society’s lack of confidence in itself. – Potter Stewart MacDailyNews Note: Apple’s Advanced Data Protection for iCloud is an optional setting that offers Apple’s highest level of cloud data security. If you choose to enable Advanced Data Protection, the majority of your iCloud data — including iCloud Backup, Photos, Notes, and more — is protected using end-to-end encryption. No one else can access your end-to-end encrypted data, not even Apple, and this data remains secure even in the case of a data breach in the cloud. How to turn on Advanced Data Protection for iCloud On Mac
On iPhone and iPad
More info about Apple’s Advanced Data Protection for iCloud here. In the UK: • New Users: Cannot enable Advanced Data Protection for iCloud. Covered categories use Standard Data Protection. • Existing Users: Users who enabled ADP before the restriction are currently unaffected while Apple challenges the order at the Investigatory Powers Tribunal, though Apple has noted guidance or phase-outs may eventually apply. Still Encrypted by Default (UK & Global): • iCloud Keychain & Health data More info via Apple Support: Apple can no longer offer Advanced Data Protection in the United Kingdom to new users. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Lawyer slams UK government’s ‘neither confirm nor deny’ stance on Apple encryption order as farce appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
© 2026 MacDailyNews |
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On Monday, BofA Securities reaffirmed its “Buy” recommendation for Apple stock, increasing its price target from $253 to $265. ͏ ͏ ...
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