In a new interview with TechRadar, Apple Director of Mac Product Marketing Colleen Novielli explained the unconventional “Neo” naming choice, emphasizing its playful and approachable vibe that matches the product’s fresh, budget-friendly spirit.

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	Forwarded this email? Subscribe here for more Why Apple named its new budget-friendly laptop ‘MacBook Neo’ MacDailyNews Mar 5   READ IN APP   Apple’s MacBook Neo in Citrus In a new interview with TechRadar, Apple Director of Mac Product Marketing Colleen Novielli explained the unconventional “Neo” naming choice, emphasizing its playful and approachable vibe that matches the product’s fresh, budget-friendly spirit. Lance Ulanoff for TechRadar: ‎ “We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product,” Colleen Novielli, Director, Mac Product Marketing at Apple, told me shortly after the launch event. The idea was to come up with a name that projected youth and energy, rather like the MacBook Neo colors, which mostly leave subtly behind. It’s also a distinctive name that sets not just this MacBook but most of Apple’s other products apart from it, yet I couldn’t help but ponder, say, an ultra-affordable iPad Neo or a budget iPhone Neo. When I asked Novielli about it, while prefacing it with the acknowledgement that she probably couldn’t answer, she smiled, “You were right that I can’t answer that.” ‎ MacDailyNews Take: “Neo” whispers “new,” instantly setting it apart as the lively, accessible entry-level Mac that feels more like a fresh start than a watered-down Air. In a sea of boring budget laptops, it’s the one that actually looks excited to be here. Another Apple marketing win! ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Why Apple named its new budget-friendly laptop ‘MacBook Neo’ appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2026 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe

Amid ongoing speculation that Apple’s Senior Vice President of Hardware Engineering John Ternus is the frontrunner to succeed CEO Tim Cook when the longtime leader eventually steps aside, the executive offered a grounded response during a recent interview following the company’s MacBook Neo announcement.

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	Forwarded this email? Subscribe here for more Apple VP John Ternus on CEO succession: ‘I love the job I have’ MacDailyNews Mar 5   READ IN APP   John Ternus Amid ongoing speculation that Apple’s Senior Vice President of Hardware Engineering John Ternus is the frontrunner to succeed CEO Tim Cook when the longtime leader eventually steps aside, the executive offered a grounded response during a recent interview following the company’s MacBook Neo announcement. Kelly McCarthy for ABC News: ‎ John Ternus, Apple’s senior vice president of hardware engineering, sat down with ABC News’ Elizabeth Schulze for an exclusive interview after the new product reveal to discuss the tech specs, including built-in AI features, as well the future of the company. “We saw an opportunity here to really just reach a lot more people than we ever have before,” Ternus said. “[The MacBook Neo is] solid, it’s reliable, it’s durable, it’s all the things you want a Mac to be. And yeah, that’s an amazing price point.” While some consumers have wondered what took Apple so long to bring a less expensive product to the market, Ternus said the company “didn’t want to do it until we could do it really, really well and build a Mac that we were proud of.” “That’s why the bar is high,” he added. Thinking ahead about his future with the company, Ternus addressed speculation about Apple CEO Tim Cook choosing him as his successor when he eventually decides to step aside. “Well, the good news is, I love the job I have,” Ternus started. “I get to work with the most amazing people in the world, and on days like today when we’ve announced all these products, it is the best place to be.” ‎ MacDailyNews Take: It’s a graceful non-answer, textbook corporate/executive communication: Stay positive, stay on-brand, avoid fueling speculation, but never close the door nor create expectations. Ternus’ artfully sidestep keeps the door cracked open for future possibilities while politely refusing to walk through it today. ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple VP John Ternus on CEO succession: ‘I love the job I have’ appeared first on MacDailyNews. Invite your friends and earn rewards If you enjoy MacDailyNews, share it with your friends and earn rewards when they subscribe. Invite Friends   Like Comment Restack   © 2026 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe

Apple TV has announced a new three-part true crime docuseries titled “Twisted Yoga,” set to premiere globally on March 13, 2026.

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	Forwarded this email? Subscribe here for more Apple TV announces new docuseries ‘Twisted Yoga,’ premiering March 13th MacDailyNews Mar 5   READ IN APP   “Twisted Yoga” premieres on March 13, 2026 on Apple TV. Apple TV has announced a new three-part true crime docuseries titled “Twisted Yoga,” set to premiere globally on March 13, 2026. The series comes from acclaimed filmmakers at Lightbox Entertainment, in association with Ladywell Films. It is produced by two-time Academy Award-winning producer Simon Chinn (known for “Man on Wire” and “Searching for Sugar Man”), Emmy Award winner Jonathan Chinn (“Tina,” “LA 92”), Suzanne Lavery (“Curse of the Chippendales,” “The Diamond Heist”), and Bernadette Higgins (“The Tinder Swindler,” “American Nightmare”). Rowan Deacon (“Jimmy Savile: A British Horror Story,” “How to Die: Simon’s Choice”) directs the project. Simon Chinn, Jonathan Chinn, Lavery, and Higgins serve as executive producers. “Twisted Yoga” explores the experiences of young yoga students from around the world who were initially attracted to the ancient practice in search of inner peace and purpose. They became involved with an international network of yoga studios led by reclusive Romanian “guru” Gregorian Bivolaru, which specialized in tantric rituals. “Twisted Yoga” follows a group of young yoga students from around the world drawn to the ancient practice in search of inner peace and purpose, only to fall under the influence of reclusive Romanian “guru” Gregorian Bivolaru, the spiritual leader of an international network of yoga studios specializing in tantric rituals. As they begin to fear they’ve joined a cult, they discover that Bivolaru, who often summoned select female students to his Paris apartment for private initiations, has a dark past. Bivolaru now faces charges in France, including human trafficking, kidnapping and rape — allegations he denies — as these women work with French authorities to convict him. The docuseries features firsthand accounts from former members who speak out about their journeys from seeking wellness and community to fearing they had entered a cult, and their efforts to seek justice for alleged abuse and manipulation by the self-styled guru. Apple TV simultaneously unveiled a trailer for the series ahead of its debut: “Twisted Yoga” will be available to stream with all three episodes launching on premiere day. Apple TV continues to expand its lineup of original documentaries and true crime content, available on the Apple TV app across devices in over 100 countries. MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free. ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple TV announces new docuseries ‘Twisted Yoga,’ premiering March 13th appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2026 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe