According to Bloomberg News‘ Mark Gurman in his most recent Power On newsletter, Apple is making one of the biggest changes yet to its Apple Silicon roadmap for Macs. The company is prioritizing on-device AI performance and graphics capabilities over its traditional generational cadence, leading to a skipped generation of high-end chips and a faster push toward the M7 family. Apple’s New Chip Roadmap: M6 (Base Only), Then Straight to M7 Apple plans to release a base M6 chip as early as late 2026 for entry-level Macs. This includes testing in a refreshed 14-inch MacBook Pro (internally codenamed J804). Key improvements expected in the M6 include: • Memory bandwidth rising to around 200 GB/s (up from 153 GB/s on the M5) • Enhanced GPU performance with up to 12 cores • A stronger neural engine for better AI workloads In a notable departure from past strategy, Apple will skip M6 Pro, M6 Max, and M6 Ultra variants entirely. This marks the first time the company has bypassed higher-end versions of a new chip generation. Instead, Apple is fast-tracking the M7 series to deliver major advancements in on-device AI processing and graphics performance sooner. According to Gurman’s reporting: • Base M7 — Expected in the first half of 2027 • M7 Pro and M7 Max — Targeted for late 2027 • M7 Ultra — Slated for 2028 (with support for up to 1.5 TB of memory in high-end configurations) The M7 lineup (with codenames like Delos for the base and Andros for the higher variants) represents Apple’s effort to meet surging demand for AI features and more graphics-intensive software by accelerating technologies originally planned for later generations. Gurman also notes that M8 chips are already in active development, with high-end variants expected around 2028 on an advanced manufacturing process. First-Ever Touch MacBook Pro Coming Soon Gurman’s newsletter also covers Apple’s long-rumored touchscreen MacBook Pro models (14-inch and 16-inch, codenamed K114 and K116). These represent the biggest hardware overhaul of the high-end MacBook Pro lineup since the transition away from Intel chips. Key details: • Expected launch window: Late 2026 or early 2027 • Initial models will use current-generation M5 Pro and M5 Max chips (aligning with the decision to skip high-end M6 variants) • First MacBooks to feature OLED displays • Adoption of an iPhone-style Dynamic Island interface (with a hole-punch camera cutout replacing the current notch) • Touch support designed as a “bonus” feature rather than a primary input method — macOS updates will allow seamless switching between touch and traditional trackpad/keyboard use, with adaptive UI elements Later follow-up models are expected to transition to the new M7 chips once available. The redesigned laptops are also described as potentially thinner and lighter, with reinforced components to handle touch input without screen bounce. Why the Change? AI Is Reshaping Apple’s Priorities Gurman explains that this unusual strategy shift allows Apple to focus engineering resources on the more significant architectural leap in the M7 generation. By skipping incremental high-end M6 chips, the company can deliver stronger on-device AI capabilities and graphics performance to its most powerful Macs faster. This aligns with broader industry trends and Apple’s ongoing push into AI across its ecosystem (including new Apple Pencil models also mentioned in the newsletter). Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple skips M6 Pro/Max, fast-tracks AI-focused M7 chips; Touchscreen MacBook Pro looms appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Monday, July 13, 2026
Apple skips M6 Pro/Max, fast-tracks AI-focused M7 chips; Touchscreen MacBook Pro looms
Apple releases fifth iOS 26.6, iPadOS 26.6, watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas
Apple has seeded the fifth developer betas of its current-generation point-release updates — iOS 26.6, iPadOS 26.6, watchOS 26.6, tvOS 26.6, and visionOS 26.6 — continuing its steady refinement of the 26-series software ahead of a final public release expected later this month. The updates arrive roughly one week after the fourth betas, maintaining Apple’s typical cadence for late-cycle point releases. As with previous iterations in the 26.6 branch, the changes appear focused primarily on bug fixes, performance improvements, security patches, and under-the-hood stability rather than flashy new user-facing features. What’s New (or Not) in Beta 5 Apple has not published detailed release notes for these builds, which is standard for minor updates this deep into the cycle. Testers report no major discoveries so far, suggesting the company is polishing existing code as it winds down active development on the 26 family. Key elements carried over from earlier 26.6 betas include: • Blocked Contacts Alert — A notification that informs users when they have reached the system’s maximum blocked contacts limit (reportedly around 20,000 entries). Most users will never encounter this, but it provides transparency for heavy users of the feature. • Potential Anti-Snatching Protection — Code references to a security feature that could automatically lock an iPhone if it detects a sudden “snatch” or forceful removal from the user’s hand. This remains unconfirmed in user-facing form but has appeared in strings across multiple betas. No new visual changes, app updates, or Apple Intelligence enhancements have surfaced, consistent with Apple’s shift in focus toward the major iOS 27, iPadOS 27, macOS 27 (Golden Gate), and related releases previewed at WWDC 2026. Build Numbers (Developer Beta 5) • iOS 26.6 & iPadOS 26.6 — Expected incremental build following 23G5057c Public beta testers should receive matching fifth public betas within the next day or two via Apple’s Beta Software Program. Context and Timeline Apple typically ships x.6 updates in late July, making a final release of iOS 26.6 and companions imminent. These point releases serve as maintenance updates for the current generation of devices while the bulk of engineering resources move to the fall’s major upgrades. With iOS 27 already on its third beta and introducing significant Siri AI, Apple Intelligence expansions, and performance improvements, the 26.6 cycle represents the final tuning for users who prefer to stay on the stable 26 track a bit longer. How to Install Developers can download the new betas from the Apple Developer portal or over the air via Settings > General > Software Update (with Developer Beta enabled). Public beta testers should check for updates after signing up at beta.apple.com. As always, Apple recommends against installing beta software on primary devices due to potential instability or battery/performance quirks. MacDailyNews Take: Expect the stable iOS 26.6 release to arrive before the end of July. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple releases fifth iOS 26.6, iPadOS 26.6, watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Apple iPhones hit record 20% global market share in Q2 2026
The global smartphone market faced significant headwinds in the second quarter of 2026, with shipments slumping to the lowest Q2 level in 13 years due to a deepening memory chip crisis. According to Counterpoint Research, overall shipments declined sharply year-over-year. Yet Apple stood out as a bright spot, bucking the trend with resilient demand for its premium iPhone lineup. Apple’s Strong Performance in a Challenging Market Apple’s iPhone shipments grew by approximately 3% year-over-year in Q2 2026, even as the broader market contracted by around 11%. This growth propelled Apple to a record 20% global market share for the quarter. Key factors included: • Sustained consumer demand for the iPhone 17 series and other premium models. • Apple’s strategy of keeping prices stable despite rising component costs, unlike many competitors who faced pressure from the memory shortage. • Strong performance in key regions, supported by promotions and trade-in programs. This marks a notable achievement for Apple, highlighting the enduring appeal of its ecosystem and product quality in an environment where many Android vendors struggled with higher bill-of-materials costs and softer demand. Top 5 Smartphone Brands Global Sell-in Shipment Share (Preliminary Data) Broader Market Context: The Memory Crisis Takes Its Toll The memory chip shortage has ripple effects across the industry, leading vendors to adjust shipment plans and pass on higher costs. Global shipments hit multi-year lows for a Q2 period, reflecting cautious buying from both consumers and supply chains. While some brands saw sequential improvements through promotions (e.g., during China’s 618 festival), year-over-year declines dominated for most players. Apple’s ability to maintain pricing power and grow shipments underscores its premium positioning, which has helped it capture higher revenue shares even in softer quarters. What This Means for the Industry and Consumers • For Apple: Hitting a record 20% share reinforces its leadership in the premium segment. With innovations like advanced AI features and consistent ecosystem updates, the company continues to attract loyal users and convert new ones, particularly in emerging markets. • For Competitors: Brands reliant on mid-range and budget devices face tougher conditions. The memory crunch may lead to further consolidation or shifts toward value-oriented strategies. • For Consumers: Expect continued pressure on prices in the short term, but Apple’s stable pricing offers a relative value proposition. Trade-ins and promotions could become even more important for upgrades. MacDailyNews Take: As the memory crisis persists into late 2026 and potentially beyond, analysts will watch how Apple sustains its momentum—especially with the upcoming iPhone 18 cycle on the horizon. The company’s focus on software optimization, services growth, and selective hardware advancements positions it well to navigate challenges. This Q2 result isn’t just a bright spot in a down market, it’s a testament to Apple’s strategic resilience. In an industry grappling with supply constraints, premium differentiation continues to pay off! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple iPhones hit record 20% global market share in Q2 2026 appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Apple skips M6 Pro/Max, fast-tracks AI-focused M7 chips; Touchscreen MacBook Pro looms
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