In a new interview with TechRadar, Apple Director of Mac Product Marketing Colleen Novielli explained the unconventional “Neo” naming choice, emphasizing its playful and approachable vibe that matches the product’s fresh, budget-friendly spirit.

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	Forwarded this email? Subscribe here for more Why Apple named its new budget-friendly laptop ‘MacBook Neo’ MacDailyNews Mar 5   READ IN APP   Apple’s MacBook Neo in Citrus In a new interview with TechRadar, Apple Director of Mac Product Marketing Colleen Novielli explained the unconventional “Neo” naming choice, emphasizing its playful and approachable vibe that matches the product’s fresh, budget-friendly spirit. Lance Ulanoff for TechRadar: ‎ “We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product,” Colleen Novielli, Director, Mac Product Marketing at Apple, told me shortly after the launch event. The idea was to come up with a name that projected youth and energy, rather like the MacBook Neo colors, which mostly leave subtly behind. It’s also a distinctive name that sets not just this MacBook but most of Apple’s other products apart from it, yet I couldn’t help but ponder, say, an ultra-affordable iPad Neo or a budget iPhone Neo. When I asked Novielli about it, while prefacing it with the acknowledgement that she probably couldn’t answer, she smiled, “You were right that I can’t answer that.” ‎ MacDailyNews Take: “Neo” whispers “new,” instantly setting it apart as the lively, accessible entry-level Mac that feels more like a fresh start than a watered-down Air. In a sea of boring budget laptops, it’s the one that actually looks excited to be here. Another Apple marketing win! ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Why Apple named its new budget-friendly laptop ‘MacBook Neo’ appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2026 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe