In a significant move to expand accessibility for streaming enthusiasts, Roku has partnered with Apple to integrate the Apple TV subscription service into its Premium Subscriptions lineup on The Roku Channel. Announced on March 3, 2026, this collaboration allows Roku users in the United States to sign up for and manage their Apple TV subscription seamlessly through their Roku account, without needing separate logins. The Roku Channel, available on all Roku devices, already offers a mix of free ad-supported content and premium subscriptions from partners like Starz, Paramount+, Max, AMC+, BritBox, Crunchyroll, Shudder, and dozens more — over 70 services in total. Adding Apple TV enhances this ecosystem by placing Apple’s premium offerings alongside these competitors, with content recommendations integrated directly into the Roku interface. While the dedicated Apple TV app has been available on Roku platforms since 2019, this new integration simplifies discovery and subscription. Roku users can now browse and watch Apple TV shows and movies recommended within The Roku Channel experience, making it easier to start watching popular titles without switching apps. Apple TV remains priced at $12.99 per month or $99 per year in the U.S., with eligible new subscribers able to take advantage of a 7-day free trial. The service features Apple’s growing library of exclusive original content, including acclaimed series such as Severance, Silo, The Morning Show, Slow Horses, Shrinking, Ted Lasso, and The Studio, along with upcoming releases and live sports like Formula 1 coverage kicking off in March 2026. Blockbuster films, documentaries, and family programming round out the offerings. Roku’s President of Subscriptions, Partnerships & Corporate Development, Gil Fuchsberg, described the partnership as “a win for all – our viewers, our platform experience, and our partners at Apple.” He emphasized that such agreements boost viewer engagement, improve content discovery, and give users more flexible ways to access high-quality streaming. This deal mirrors Apple’s recent efforts to broaden its reach on third-party platforms, similar to its integration with Amazon Prime Video in late 2024. For Roku, which powers the interface on a significant portion of smart TVs and streaming devices in North America, featuring Apple TV in its premium promotions could drive higher subscriber numbers and revenue sharing. Apple TV content via The Roku Channel is accessible on Roku devices, as well as compatible smart TVs, streaming players from Amazon and Google, web browsers, and even iOS and Android mobile devices. The timing aligns with Apple TV’s strong March programming slate, positioning the service for potential subscriber growth among Roku’s vast user base. This cross-platform collaboration underscores the evolving streaming landscape, where convenience and unified billing increasingly define user preferences. MacDailyNews Take: Welcome, Roku Channel users! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Roku lands Apple TV: Seamless sign-up and discovery on The Roku Channel appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Tuesday, March 3, 2026
Roku lands Apple TV: Seamless sign-up and discovery on The Roku Channel
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