Apple is gearing up for a three-day rollout of new product unveilings, with announcements scheduled for Monday (March 2), Tuesday (March 3), and Wednesday (March 4). The final day will feature a “special Apple Experience” event, where select press will be invited to hands-on sessions at locations in New York, London, and Shanghai.
Mark Gurman for Bloomberg News:
I’m told Apple will introduce at least five products. They could span hardware, software and chips. A new low-cost MacBook will very likely be one of the introductions. After all, the invitation includes the colors the device will launch in. Apple also wouldn’t offer hands-on time unless there was a new design to show off. And this laptop is the only thing in Apple’s imminent pipeline that actually looks new. It’s not worth flying in so-called influencers to try out a product if the only difference is a faster chip.
The other devices due to arrive sometime in spring 2026: the iPhone 17e, iPad Air with an M4 chip, an entry-level iPad with the A18 processor, upgraded MacBook Pro models and a new MacBook Air. The 17e is also a certainty for the March launch, if it doesn’t debut even sooner (its predecessor, the 16e, was released in mid-February 2025). I’d bet that we’re going to see the MacBook Pros or MacBook Airs — if not both. The Pro is overdue by months, and this is generally when new MacBook Airs come out. The iPads are ready too from a manufacturing standpoint.
There are two other Mac-related products expected in the first half of 2026: refreshed Mac Studio desktops and a new Apple Studio Display. The Studio Displays are already ready to ship, and the Mac Studios are not far behind…
Sources at multiple retail stores also tell me that inventory of the following products has dried up, affirming that they’ll soon be replaced: the iPhone 16e, iPad Air, 13-inch and 15-inch M4 MacBook Airs, 14-inch and 16-inch M4 Pro, and M4 Max MacBook Pros.
MacDailyNews Take: Upcoming MacBook Pro models (14-inch and 16-inch) are expected to feature M5 Pro and M5 Max chips, representing a major performance upgrade over the current M4 Pro/Max lineup. For the MacBook Air (13-inch and 15-inch), the refresh is slated to include the base M5 chip for improved efficiency and AI capabilities, likely part of the same early March multi-day rollout, while exterior case design remains unchanged.
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