Apple has established a new “Answers”team to develop a streamlined competitor to ChatGPT, aimed at providing users with access to general knowledge. Bloomberg News reports that earlier this year, Apple quietly created the “Answers, Knowledge and Information” (AKI) team. According to reporter Mark Gurman, this group is working on various in-house AI services to build a ChatGPT-like search experience.
Mark Gurman for Bloomberg News:
Right now, Apple Intelligence doesn’t offer search capabilities. The system focuses on summarizing notifications, rewriting text, generating Genmoji images and cleaning up photos. Soon, it will also be able to translate messages and calls. But it lacks anything resembling the conversational, AI-powered search experiences available from ChatGPT or Google’s Gemini.
Meanwhile, Siri remains frustratingly inconsistent at answering questions. Sure, it can handle some basic queries. But it often has to hand off other request to ChatGPT — and only through a stripped-down interface. Too often, it simply punts users to a generic Google web search, which is even more irksome when you’re using a screen-less device like the HomePod.
Apple’s own head of services, Eddy Cue, even testified in court that AI-based search is the future. He confirmed that Apple is exploring partnerships — including with startup Perplexity — to move toward a more modern search experience.
Despite philosophical reservations among some Apple leaders, the company is clearly heading in that direction. Earlier this year, Apple quietly formed a new team called Answers, Knowledge and Information, or AKI. This group, I’m told, is exploring a number of in-house AI services with the goal of creating a new ChatGPT-like search experience.
MacDailyNews Take: If there’s one thing Apple needs in regard to both generative AI and Siri, it’s “Answers.”
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