Apple CEO Tim Cook announced on Thursday that the iPhone maker is prepared to increase spending to compete in artificial intelligence, potentially by constructing additional data centers or acquiring a major AI player, marking a shift from its traditional fiscal frugality.
Apple was caught flat-footed, due to a lack of vision on the part of leadership… So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards. Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology and not have to license it from the likes of [Google, OpenAI, Baidu, etc.]. This is what happens after a decade plus with a caretaker CEO at the helm after he hits the last page of his iteration playbook, yet attempts to stay in the game for too long. – MacDailyNews, April 1, 2024 Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple is ready to open its wallet to catch up in AI – CEO Cook appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. |
Monday, August 4, 2025
Apple is ready to open its wallet to catch up in AI – CEO Cook
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