Apple, once a pioneer in consumer technology, has notably lagged behind in the AI revolution, trailing rivals like xAI, OpenAI, Google, and Microsoft, who have surged ahead with advanced generative AI and robust language models. While competitors integrate cutting-edge AI into their ecosystems, Apple’s AI efforts, particularly in regard to its digital assistant Siri, have been widely criticized as outdated and underperforming, often struggling with even simple queries and lacking the contextual understanding of modern AI systems. This gap has sparked concerns about Apple’s innovation pace, with Siri’s limitations becoming a frequent point of embarrassment for a company known for its polished user experience. Joanna Stern for The Wall Street Journal:
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Friday, May 9, 2025
Can Apple catch up in AI and fix its embarrassing Siri digital assistant?
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