Apple analyst Ming-Chi Kuo predicts a significant shift in Apple’s iPhone release strategy, moving to a bi-annual schedule from 2025 to 2027, with budget models launching in the first half of the year and premium models in the second half. This change, driven by intense competition, particularly in China, aims to close the marketing gap with Android competitors and maintain Apple’s market presence year-round.
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Friday, May 9, 2025
Apple analyst Ming-Chi Kuo predicts bi-annual iPhone release schedule
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