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Apple is developing a new ‘LLM Siri’ coming as early as spring 2026

MacDailyNews

Nov 22

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In iOS 18, Siri has a new design that includes an elegant glowing light that wraps around the edge of the screen when active.

Apple is working on a significant upgrade to its hitherto neglected Siri, aiming to improve its conversational abilities and compete with AI-powered voice assistants like OpenAI’s ChatGPT. The new Siri will leverage advanced large language models (LLMs) to enable more natural and complex interactions. This updated assistant will be capable of handling sophisticated requests more quickly and efficiently.

Mark Gurman for Bloomberg News:
‎

Revamping the 13-year-old Siri service is part of Apple’s efforts to become a force in artificial intelligence. The company debuted its much-ballyhooed Apple Intelligence platform last month, but it still lacks many of the features offered by other tech giants.
The new voice assistant, which will eventually be added to Apple Intelligence, is dubbed “LLM Siri” by those working on it. LLMs — a building block of generative AI — gorge on massive amounts of data in order to identify patterns and answer questions.
Apple has been testing the upgraded software on iPhones, iPads and Macs as a separate app, but the technology will ultimately replace the Siri interface that users rely on today. The company is planning to announce the overhaul as soon as 2025 as part of the upcoming iOS 19 and macOS 16 software updates, which are internally named Luck and Cheer, the people said.
Like Apple Intelligence this fall, the new features won’t immediately be included in next year’s crop of hardware devices. Instead, Apple is currently planning to release the new Siri to consumers as early as spring 2026, about a year and a half from now.

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MacDailyNews Take: Better many years late than never!

Until it gets another visionary leader (fingers crossed; Apple’s history has shown – cough, Sculley, Spindler, cough – that the next CEO could be far, far worse than the very competent caretaker Cook), Apple can afford to miss things like generative AI – which they clearly did – and then use its huge war chest to catch up – which they’re doing right now (fun times and 80-hour weeks inside Apple Park!) – and, hopefully, [someday] surpass rivals (or at least be as good). Apple will very likely unveil their catch-up work within months (this June at WWDC 2024) in iPhones (and iPads, Apple Watches, etc.) with built-in on-device generative AI and other new AI-driven features. – MacDailyNews, February 14, 2024

Apple was caught flat-footed, due to a lack of vision on the part of leadership… So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards.

Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology and not have to license it from the likes of [Google, OpenAI, Baidu, etc.].

This is what happens after a decade plus with a caretaker CEO at the helm after he hits the last page of his iteration playbook, yet attempts to stay in the game for too long. – MacDailyNews, April 1, 2024

Clearly, Apple is not as innovative as it was under Steve Jobs who even started the company’s work on Apple Silicon, Apple Watch, and Apple Vision Pro, but, thanks to Jobs and Cook’s subsequent management of iterations of products and services conceived during Jobs’ tenure, including the retail store buildout which is responsible for a significant portion of Apple’s growth, the company now has more than enough money to make up for Cook’s lack of vision. – MacDailyNews, April 23, 2024

The new “AI features” for iOS, iPadOS, and MacOS to be revealed at WWDC is mainly a marketing exercise. The pressure is on Apple’s marketing team to position the company as an innovator in the space (“only Apple does so much on-device AI which enhances users’ privacy to ‘stunning’ effect,” etc.) that also makes “smart partnerships” with other AI companies (OpenAI, for example; even though it’s currently forced to partner if they want to offer any real GenAI features). Now, more than ever, finding themselves so far behind, Apple needs to sell, sell, sell! – MacDailyNews, May 28, 2024

When you’re caught flat-footed like Tim Cook’s Apple, you pop into scramble mode to try to catch up. Early on, you hit it with a big marketing flourish (WWDC24) in order to buy some more time. Then you dribble out features as they get finished and actually exist. Classic vaporware. – MadDailyNews, July 31, 2024

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