With Arkane Studios' Deathloop headlining the latest PlayStation State of Play, I can't help but think about how much trouble the developer has had actually selling people on all its games, as excellent as they are, over pretty much its entire two decades in video games. In some ways Deathloop is different from anything Arkane's ever done, maybe even in terms of its marketing opportunities, which has me hoping it can be Arkane's first real breakout hit.
When Sony announced its next State of Play would mostly center on Deathloop I saw some groans from people who were tired it was getting yet another lengthy gameplay video, mad Microsoft bought Arkane's parent company (meaning this probably-temporary PlayStation 5 console exclusive is technically a Microsoft game now), and mad this presentation wasn't about the new God of War or one of Sony's other in-house blockbuster franchises. There's a sense that as many times as Arkane has tried to dive into what Deathloop is all about, we're still not entirely sure how the final game will feel.
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