Apple’s official poster for ‘F1,’ starring Brad Pitt
A sequel to Brad Pitt’s successful “F1” movie is likely, with Apple also hoping to expand its Formula One involvement globally after securing U.S. broadcast rights, Senior Vice President of Services Eddy Cue said on Friday.
“I hope and expect there will be one,” Cue told Reuters when asked about a possible follow-up to the Apple Original Films production at the Miami Grand Prix.
The movie cost an estimated $200 million to make and grossed $634 million, according to online database IMDb.
Apple TV took over from Walt Disney’s ESPN this season as exclusive U.S. broadcaster of Formula One, with live coverage of all 24 rounds.
Cue said he was thrilled with how the coverage had been received and said Apple intended to play a big role in growing the sport. “The sport doesn’t get licensed on a global basis,” he added. “Do I hope that we are able to grow into other areas and markets? Yeah, I do.
“But starting in the U.S. which is a huge market for us, and being able to build from there, is definitely the right way to do it. And that’s what we are focused on right now. The easiest way for us to continue to grow is to make sure we make this a huge success. And then of course it would be great to expand it.”
MacDailyNews Take: Beyond Formula 1, Apple also enjoys significant synergy with its Major League Soccer (MLS) rights deal and stands to benefit from the FIFA World Cup coming to America this year.
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