Apple’s first foldable phone, the iPhone Duo, did not arrive because the company suddenly discovered folding screens. It arrived, executives say, because they finally had a product that felt like Apple. In a sit-down at Apple Park with Tom’s Guide and TechRadar after the September event, CEO John Ternus and marketing chief Greg “Joz” Joswiak described a long, stubborn process: watch the category, reject most of what they saw, then redesign the hardware and iOS until the thing in their hands made them say yes. 
“Our history had never been to rush into something with something half-baked,” Joswiak said. The concept itself was simple—a big display that folds into a pocket—but “what we saw others doing wasn’t particularly inspiring.” Two phones awkwardly stuck together produced a bulky square that “wasn’t really designed for the way you want to use a phone.” Ternus framed the wait as a quality bar, not a calendar. “It’s always about when do we feel like we have a product idea that meets our bar… for quality and durability, but also for design.” The Duo, he said, became “such a good example of hardware and software coming together.” Internally it was a “green field” — a chance to rethink aspect ratio, hinge, display stack, and the OS itself. The crease was the industry’s loudest complaint. Apple’s answer was a polymer-glass OLED stack with glass on both sides of the panel, plus a new way of applying the nano-texture finish already familiar from iPad and MacBook Pro. The inner surface is polymer, not glass — “cheap-feeling plastic surfaces… wavy, wrinkly,” Ternus said of rivals. Nano-texture “just wipes that all out. It’s beautifully flat. It feels amazing to touch.” The first time he saw a working prototype: “It was like, yes, that’s it. This is what I want.” Then the hard part: “How do we go make it happen and make it real?” They also locked the project down harder than usual. Leaks had already confirmed a foldable and even guessed at the unusual aspect ratio. “We put the extra security on it,” Joswiak said. “We had a very funny code name, which I won’t even repeat… We said we’re going to keep this one extra secret… and it worked.” Software was treated as equally unfinished. Unfolded, the Duo is meant to feel like a small iPad, not a stretched phone. Controls moved to the right so the same thumb that works the closed “passport” shape still finds them when the device opens. “You open it up, it’s there under your right thumb again,” Ternus said. Consistent aspect ratios between inner and outer screens let interfaces scale instead of breaking. Apple Pencil support — the first on an iPhone — was presented as opportunity, not heresy. “I’ve never really thought of it as a rule,” Ternus said of Steve Jobs’s old “no stylus” line. The Duo works without a Pencil. Some people will want one on the large inner canvas. “It’s called iPhone Duo for a reason. It is like two products.” The price, which crosses the $2,000 mark, got a familiar defense: complexity and value, plus a line of other phones for everyone else. “This is an incredibly complex and well-engineered device,” Ternus said. iPhone 18 Pro and Pro Max remain “the exact right device for a lot of our customers.” Joswiak piled on: the Pros are “iPhone 17 Pro on steroids,” with “massive year-on-year improvements.” That includes a six-blade mechanical variable aperture. Open it for more light in the dark; stop it down so a group shot keeps both the front row and the back row sharp. Everyday users get automatic choices. Photographers get manual aperture, shutter, and focus. “Best of both worlds,” Ternus said. Asked whether tiny moving blades would survive drops, he noted iPhones already have moving focus and stabilization hardware. “This is what we do… material selection… reliability testing to make sure that things are going to be just as good many years down the road as they are on day one.” Joswiak was less measured. “The product quality that we have… there’s nobody in the industry close to what we have.” How often does an iPhone fail? “It just [doesn’t].” The A20 Pro, Apple’s first 2nm phone chip, is sold the same way: not as a spec sheet, but as experiences. Computational photography and on-device AI get more headroom. Graphics performance is up about 40 percent year over year — “that doesn’t come around very often” — paired with a new vapor chamber. Sustained performance jumped similarly. “This thing is on steroids,” Joswiak said. Reliability and software updates, he added, are why used iPhones hold value: “You want it to be fast three years down the road, four years down the road. Something like the A20 Pro is a monster.” Asked who actually assembles those aperture blades — hands or robots — Ternus smiled: “That’s for us to know.” Launch day itself, he said, is “why we do what we do.” Yesterday was “a particularly fun one.” After a decade of watching foldables, Apple’s executives sounded less like they had joined a category than like they had finally finished one. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple CEO Ternus on the iPhone Duo: ‘This is what I want’ appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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