Apple is preparing a major overhaul of Siri for iOS 27, turning it into a full-fledged chatbot with ChatGPT-style conversations. A key privacy differentiator: the new standalone Siri app will let users automatically delete chats after 30 days or one year, or even right away, making it one of the most privacy-conscious AI assistants on the market. The feature-rich update may still ship as a public beta this fall.
Mark Gurman for Bloomberg News:
While Apple has maintained that it wants to keep user protections while also delivering AI, it feels like the general population is starting to realize that privacy requires trade-offs. But that may actually work to the company’s advantage. Apple can use the idea that it’s making the right choice on behalf of consumers to slyly cover up any AI shortcomings.
That brings us to iOS 27, which will offer a revamped Siri experience. With this move, Apple is shifting closer to the AI approach used by competitors. While its models remain branded as Apple Foundation Models, the company has opened up the hood of its technology and replaced much of it with Google’s Gemini — a clear winner in the AI space.
Apple is doing this because it was backed into a corner and had essentially no other option. The company knew that if its new Siri and AI features failed, investors and consumers would react poorly. Apple got some slack with the original Apple Intelligence in 2024, but the clock is now ticking fast. Tim Cook doesn’t want his final launch as chief executive officer to be a huge misstep.
Most leading AI chatbots today rely heavily on histories and memory systems to personalize responses and improve future interactions. But Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long it can be retained.
There’s also a particularly notable feature that borrows from the Messages app: auto-deleting chats. In the settings panel for the Siri app, users will be able to choose to keep conversations for 30 days, one year or forever.
MacDailyNews Take: How will competing chatbots ever be able to match that massive innovation? (read with dripping sarcasm)
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