Apple is in discussions with its suppliers over a welcome dilemma: surging demand for the MacBook Neo has far exceeded expectations, according to Tim Culpan in his latest Culpium newsletter. The company now faces a pressing decision — whether to ramp up production of the popular laptop or allow its stock of A18 Pro chips to run out, sources familiar with the matter told Culpan.
With Apple’s new run of A18 Pro chips from TSMC, they could create a “MacBook Neo Plus” in an exclusive new color (space black) for 6-GPU A18 Pros, only offer a 512GB config, and sell it at a higher price ($799). Use any binned 5 GPU chips produced from the new run (and disable the 6th GPU core of the others as needed) to satisfy demand for the regular MacBook Neo. Resorting to just saying “sold out” of MacBook Neo units until the next model would be a huge mistake. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple faces ‘massive dilemma’ with hot-selling hit MacBook Neo appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Tuesday, April 7, 2026
Apple faces ‘massive dilemma’ with hot-selling hit MacBook Neo
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