In this new video, Apple CEO Tim Cook sits down with CBS “Sunday Morning” correspondent David Pogue – author of the new book Apple: The First 50 Years — to reflect on the company’s unique and remarkable 50-year journey. They also explore Steve Jobs’ enduring vision, which sparked a dramatic revival after his return to Apple in 1997.  MacDailyNews Take: Tim Cook was the ideal steward for Apple in the five years immediately following Steve Jobs’ untimely death in 2011. He delivered exactly what the company needed then: rock-solid operational stability, flawless execution, and smart iteration on the revolutionary products and pipeline Jobs had already set in motion. But for the past decade, Apple, an “insanely great” company built on bold vision and magnetic charisma, has needed something more: a true product visionary to push boundaries again, not just polish what’s already there. Under Cook’s steady but cautious hand, the company’s products have felt increasingly iterative and safe, leaving the lineup feeling a bit stale compared to the game-changing leaps of the Jobs era. As we’ve always said, Tim Cook is a perfectly fine CEO. He’s highly competent, disciplined, and great at growing and running a massive empire. He’s just not the ideal long-term leader for a company whose DNA demands relentless disruption and “the next insanely great thing.” Apple deserves that spark once more. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Watch: Apple CEO Tim Cook discusses Apple’s first 50 years appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Monday, March 9, 2026
Watch: Apple CEO Tim Cook discusses Apple’s first 50 years
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