Apple’s $599 MacBook Neo has stunned lower-priced competitors, including Asus, peddler of plastic junk laptops. Priced $500 below the current MacBook Air, the MacBook Neo represents a major disruption. Asus CFO Nick Wu described the ultra-affordable machine as “certainly a shock to the entire market,” then immediately tried to denigrate MacBook Neo as a tablet-like content consumption device. Jordan Hart for Business Insider:
The fear from the likes of Asus et al. is palpable  . Everyone who experiences macOS via an inexpensive MacBook Neo isn’t going back to a Windows laptop or Chromebook. It’s a one-way street. Asus’ Wu and the rest of the junk PC laptop peddlers are right to be soiling themselves. And, as Wu likely knows but would never publicly admit, 8GB in Apple Silicon is vastly different than 8GB of RAM in some shitty plastic Asus laptop. The 8GB of memory in the MacBook Neo’s A18 Pro chip is fundamentally different than the typical 8GB RAM in an Asus laptop due to Apple’s unified memory architecture (UMA). MacBook Neo (with A18 Pro + 8GB unified memory) is up to 50% faster in everyday tasks and 3x faster in AI workloads vs. comparable 8GB Intel-based PCs. In a nutshell: A cheap Asus laptop with 8GB RAM would often feel horribly constrained under load due to its fragmented architecture, while A18 Pro’s 8GB unified memory in MacBook Neo punches well above its spec weight. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Asus exec: Apple’s MacBook Neo is a ‘shock to the entire market,’ tries tagging it as a ‘content consumption’ device appeared first on MacDailyNews. Invite your friends and earn rewardsIf you enjoy MacDailyNews, share it with your friends and earn rewards when they subscribe.
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Thursday, March 12, 2026
Asus exec: Apple’s MacBook Neo is a ‘shock to the entire market,’ tries tagging it as a ‘content consumption’ devi…
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Asus exec: Apple’s MacBook Neo is a ‘shock to the entire market,’ tries tagging it as a ‘content consumption’ devi…
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