Apple reported a robust 23% year-on-year increase in iPhone sales in China during the first nine weeks of 2026, significantly outperforming the broader market amid a general downturn.

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	Forwarded this email? Subscribe here for more Apple’s China smartphone sales jump 23% as overall market fell 4% to start 2026 MacDailyNews Mar 19   READ IN APP   Apple’s iPhone 17 Apple reported a robust 23% year-on-year increase in iPhone sales in China during the first nine weeks of 2026, significantly outperforming the broader market amid a general downturn. While several Android manufacturers raised prices due to elevated memory chip costs, Apple bucked the trend. Overall smartphone shipments in China declined 4% year-on-year during the January-to-early-March period, according to Counterpoint Research data released Thursday. Government subsidies introduced at the beginning of the year failed to meaningfully boost lackluster consumer demand. Reuters: ‎ The U.S. tech giant’s tight grip on its ​supply chain leaves it better placed than rivals to absorb the impact of ​soaring memory chip costs, and it is expected to hold the line on pricing while competitors raise theirs, the report said. “Apple is unlikely to follow suit, instead absorbing part of ​the margin pressure and using the situation to potentially expand its market share,” ​Counterpoint said. Amid the rising costs of memory chips, Chinese Android phone makers OPPO and vivo have ‌announced ⁠price increases on some existing models to take effect this month, a move Counterpoint said is partly designed to gauge consumer reaction ahead of new product launches and inform pricing for next-generation handsets. Counterpoint expects the Chinese market to stay under pressure from March through May, with some relief in early June when China’s mid-year “618” shopping festival typically unleashes a ⁠wave ​of promotional activity. ‎ MacDailyNews Take: The iPhone wannabes are, indeed, also-rans. ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple’s China smartphone sales jump 23% as overall market fell 4% to start 2026 appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2026 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe