Apple’s revamped AI and Siri strategy signals a clear recommitment to its proven core business model: selling premium hardware and the high-margin services that power it. The company acknowledges that its in-house artificial intelligence technology trails well behind leaders like ChatGPT, Google Gemini, Anthropic, and others. With competitors advancing at a rapid pace, Apple faces no realistic near-term path to AI leadership. That acknowledgment is driving its new direction, which is expected to be detailed at the Worldwide Developers Conference on June 8. Instead of chasing an expensive AI arms race, Apple is doubling down on its greatest strengths — delivering highly profitable devices and monetizing the services and ecosystem that run on them. Mark Gurman for Bloomberg News:
Apple isn’t trying to build the fastest or most powerful AI car. Instead, it has decided to own and control the toll roads that all those AI vehicles must drive on to reach users. Competitors can pour billions into making their AI vehicles faster and smarter, but without Apple’s roads, they have limited access to the massive, high-value traffic of iOS users. Apple, meanwhile, collects steady revenue from every trip while focusing on what it does best: selling premium vehicles (hardware) and maintaining the profitable highway system (services and ecosystem). This way, Apple doesn’t need to win the AI arms race which they lost long ago due to a lack of vision at the top of the executive ranks — it just needs to make sure every serious AI player eventually drives through its gates. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple shifts AI strategy toward App Store and search-like platform appeared first on MacDailyNews. Invite your friends and earn rewardsIf you enjoy MacDailyNews, share it with your friends and earn rewards when they subscribe. |
Monday, March 30, 2026
Apple shifts AI strategy toward App Store and search-like platform
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