Apple is rolling out a significant new feature that brings live concert discovery directly into Apple Music. Through a partnership with Bandsintown, concert dates and event listings will now appear on artist pages, the Home tab, and a dedicated Concerts tab, making it easier for users to find and attend shows. This integration represents Apple’s latest effort to deepen engagement within its services ecosystem and could open up new avenues for user retention and potential revenue growth.
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Tuesday, March 31, 2026
Apple Music gains new live concert integration, unlocking fresh growth opportunities
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