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Apple kicks off 50th anniversary celebrations with Alicia Keys performance at Apple Grand Central in New York City

MacDailyNews

Mar 16

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Apple kicks off celebrations for its 50th anniversary with a special performance by 17-time Grammy Award-winning artist and producer Alicia Keys at Apple Grand Central in New York City on March 13, 2026

On March 13th, Apple kicked off celebrations for its 50th anniversary with a special performance by 17-time Grammy Award-winning artist and producer Alicia Keys at Apple Grand Central in New York City. Keys delivered an incredible set of her timeless songs from the venue’s iconic steps. iPhone 17 Pro brought the energy and intimacy of the event to life.

Throughout the month, the company is commemorating the milestone around the world. Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands.

Apple Grand Central, New York

With multiple decades in the industry under her belt, Keys has never stopped thinking different.

Keys became one of the first artists to release her catalog in Spatial Audio on Apple Music and headlined an Apple Music Live performance. In 2024, Alicia Keys: Rehearsal Room was among the first Apple Immersive experiences for Apple Vision Pro, offering fans a unique glimpse into her creative process during an intimate rehearsal session.

Customers fill Apple Grand Central for a special event on March 13.

Tim Cook and Alicia Keys greet the audience at Apple’s 50th anniversary celebration in New York City.

MacDailyNews Note: Apple Inc. (originally Apple Computer Company) was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne.

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