Apple announced today that it has hired Lilian Rincon, a seasoned technology executive who spent nearly a decade at Google, as its new vice president of product marketing for artificial intelligence. Rincon will report directly to Greg “Joz” Joswiak, Apple’s senior vice president of worldwide marketing. Rincon brings extensive experience in consumer-facing AI and e-commerce products. At Google, she most recently served as vice president of product for Google Shopping, where she led the global product organization responsible for consumer shopping experiences. Earlier in her tenure, she contributed to Google Assistant and held various product management roles. She joined Google around 2017 and also previously worked at Microsoft and Skype. According to Apple, Rincon will oversee product marketing and product management for the company’s AI platforms, including Apple Intelligence and Siri. The strategic hire arrives as Apple prepares to release a significantly upgraded version of its virtual assistant, Siri, later in 2026. The new Siri is being rebuilt as a more capable, chatbot-style assistant using technology from Alphabet’s Gemini AI model. This marks a notable development in Apple’s AI strategy. Following earlier reports of delays with some Apple Intelligence features, the company entered a multi-year partnership with Google to leverage Gemini models for powering the enhanced Siri and future AI capabilities. The integration aims to make Siri more conversational, context-aware, and capable of handling complex tasks such as summarizing information, scanning documents, and performing multi-step actions. Rincon’s background in marketing and managing high-profile consumer AI products (Shopping and Assistant) positions her well to help Apple communicate and position its AI offerings effectively against competitors like OpenAI’s ChatGPT, Google’s own Gemini, and Microsoft Copilot. The appointment underscores Apple’s intensified focus on catching up in the generative AI race, where it has been perceived as lagging behind rivals in delivering advanced on-device and cloud-based AI features. This follows other recent AI-related hires at Apple, including Amar Subramanya (formerly of Microsoft and Google) as VP of AI, who oversees research, models, and safety. This is another part of Apple’s efforts to strengthen both the underlying technology and the user-facing marketing of its AI initiatives, particularly as the revamped Siri is expected to debut in iOS 27 and corresponding updates to macOS and iPadOS. Apple has not disclosed additional details about Rincon’s start date or specific priorities in the role. The company continues to emphasize privacy and on-device processing where possible, while relying on partnerships like the one with Google for advanced model capabilities. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple hires former Google executive to lead AI marketing as it ramps up efforts to fix Siri appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Friday, March 27, 2026
Apple hires former Google executive to lead AI marketing as it ramps up efforts to fix Siri
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