Apple has informed developers that it will expand advertising in the App Store by adding multiple sponsored placements throughout search results — beyond the current single top slot — beginning March 3, 2026. The rollout starts in the U.K. and Japan, with full availability across markets (including the U.S.) by the end of March, aimed at providing advertisers more opportunities to reach users during high-intent searches while requiring no changes to existing campaigns.
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Friday, January 23, 2026
Apple to roll out more ads in App Store search results starting March 2026
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