Following the blockbuster announcement of a multi-year AI partnership between Apple and Google, new details from The Information reveal how Apple plans to take full ownership of the experience: by independently fine-tuning Google’s Gemini models to power the revamped Siri and future Apple Intelligence features. Unlike the current ChatGPT integration — where more complex queries than the current Siri can handle (which are myriad) are explicitly handed off to OpenAI with clear branding — the upcoming Gemini-based enhancements will run invisibly in the background. Prototypes of the more personalized Siri show no Google or Gemini branding whatsoever, ensuring the intelligence feels purely Apple-native. Users will interact with an enhanced Siri that delivers more detailed, conversational, ChatGPT-like answers to factual questions, better emotional support, and improved handling of nuanced or relational queries (such as identifying family members from context in messages). According to sources familiar with the matter cited in the report, Apple retains significant control over the underlying technology:The company can fine-tune Gemini’s responses on its own to align with Apple’s preferred tone, style, privacy standards, and safety guidelines. Apple also has the option to request specific tweaks directly from Google for broader model adjustments. Processing will occur exclusively on-device or via Apple’s Private Cloud Compute infrastructure, preventing Google from accessing any user data and upholding Apple’s industry-leading privacy commitments. This level of customization marks a departure from typical third-party AI integrations and serves as a strategic bridge: Apple gains access to Gemini’s advanced capabilities (including rumored massive parameter counts in custom variants) while continuing development of its in-house foundation models. The partnership, reportedly worth around $1 billion annually to Google, allows Apple to accelerate Siri’s long-delayed overhaul without fully outsourcing the user-facing experience. The phased rollout is expected to begin as early as spring 2026 (potentially with iOS 26.4), starting with core conversational improvements. More advanced features — like memory of past interactions, proactive suggestions based on calendar and location data, and deeper app integrations — could arrive later, possibly announced at WWDC 2026. This approach not only addresses years of criticism about Siri’s relative lag in generative AI but also positions Apple to deliver a “smarter Siri” that feels distinctly its own — powered by a rival’s tech, yet customized, controlled, and branded as Apple Intelligence through and through. As one report summarized the sentiment in the tech community: It’s Gemini under the hood, but Siri all the way on the surface. MacDailyNews Take: All but the most-knowledgeable iPhone users may soon experience what’s expected to be a massive Siri upgrade without ever realizing that it’s Google really doing the thinking behind the curtain. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple said to fine-tune Google’s Gemini for un-branded Siri integration appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. |
Wednesday, January 14, 2026
Apple said to fine-tune Google’s Gemini for un-branded Siri integration
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Apple said to fine-tune Google’s Gemini for un-branded Siri integration
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