According to Weibo leaker Fixed Focus Digital, Apple is set to kick off trial production for the iPhone 18 shortly after the Chinese New Year holiday. This means small-scale test runs on production lines will begin once operations resume normally after the Lunar New Year break, typically wrapping up in late February. The leaker further notes that assembly lines for the iPhone 18 Pro variants are already in place, signaling that the Pro models’ hardware design is now finalized. Additionally, anticipated changes to the exterior design are likely to be more modest than some rumors have suggested.
• Smoother revenue distribution — Spreads out iPhone revenue more evenly across the year, reducing heavy reliance on the fall/holiday quarter and evening out seasonal dips. • Reduced self-cannibalization — Separating premium (higher-margin) and standard models prevents them from competing directly at launch, further boosting overall Pro sales while allowing budget options to target mainstream buyers later. • Year-round hype and upgrades — Two major release events maintain sustained consumer interest and media attention, encouraging more frequent upgrades as new models feel fresher regardless of purchase timing. • Better competition — Spring launches for standard models align with rivals’ early-year releases, capturing sales in slower periods. • Supply chain relief — Staggering production eases strain on manufacturers. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post iPhone 18 trial production set to begin in February, paving way for spring 2027 launch appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. |
Monday, December 22, 2025
iPhone 18 trial production set to begin in February, paving way for spring 2027 launch
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