Black Friday online sales soared to a record $11.8 billion in the U.S., marking a robust 9.1% increase from the previous year according to Adobe Analytics, fueled in part by AI-powered tools that helped consumers hunt down the best deals more efficiently. While e-commerce thrived, physical store traffic remained subdued as inflation and uncertainty over trade policies kept many shoppers at home. Looking ahead, Adobe projects Cyber Monday to shatter expectations with $14.2 billion in online spending alone. Reuters:
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Monday, December 1, 2025
Black Friday online sales hit record $11.8 billion in U.S.
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