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Real Madrid working with Apple to create 2026 immersive documentary

MacDailyNews

Nov 20

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Real Madrid president Florentino Pérez has confirmed that the club is collaborating with Apple on an immersive documentary set for release in 2026.

Produced exclusively for the Apple Vision Pro, the project aims to let fans experience the Santiago Bernabéu atmosphere as if they were there in person.

Guillermo Rai and Nnamdi Onyeagwara for The Athletic:
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In an interview with GQ, Perez said: “Apple is a company that represents the union between innovation, design and excellence. And for Real Madrid, it has been essential to find a technology partner that shares that same vision.
“Apple and Real Madrid are working together on a project that I have been pursuing for many years: to allow any fan to experience the excitement of the Bernabeu as if they were here, in the stadium itself.”
The film was recorded during the 1-0 victory over Juventus in the Champions League group stage on October 22.
Speaking in 2024, Perez said on working with Apple: “The issue of season tickets is something that doesn’t have much of a solution.
“There are 34,000 non-season ticket holders (there are about 100,000 members in total). We can’t fit any more in, or we’ll have to build the Infinite Stadium.
“I’m thinking about doing it with Apple, for example. It’s very easy. The thing is, some people watch it at home with glasses and, I have to say, it looks better than in the stadium. They would have a seat at home, a Madrid season ticket. And that’s what I’m working on.”

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MacDailyNews Take: Immersively attending live sporting events and concerts remotely is a natural use case for Vision Pro.

Little birdie: One selling point of Apple's mixed-reality headset will be attending live and recorded concerts remotely. Buy a ticket, for significantly less than in-person, & the headset will "as much as possible, be like being there – with extras like changing seat positions." pic.twitter.com/GV0B5b5gP6
— MacDailyNews (@MacDailyNews) May 18, 2023

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