͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Forwarded this email? Subscribe here for more

Mac: Apple prepares to enter low-cost laptop market for the first time

MacDailyNews

Nov 4

READ IN APP

Apple is gearing up to launch its first budget MacBook, targeting cost-conscious buyers of Chromebooks and entry-level Windows laptops. The affordable notebook, aimed at students, businesses, and everyday users, is said to focus on web browsing, document work, and light media editing.

Mark Gurman for Bloomberg News:
‎

Code-named J700, the machine is currently in active testing at Apple and in early production with overseas suppliers. The Cupertino, California-based company plans to launch it in the first half of next year, said the people, who asked not to be identified because the product hasn’t been announced.
The move would represent a strategic shift for Apple, which has historically focused on premium devices with hefty profit margins. The company also has vowed not to chase market share with lower-end offerings.
Apple plans to sell the new machine for well under $1,000 by using less-advanced components. The laptop will rely on an iPhone processor and a lower-end LCD display. The screen will also be the smallest of any current Mac, coming in at slightly below the 13.6-inch one used in the MacBook Air.
This would mark the first time that Apple has used an iPhone processor in a Mac, rather than a chip designed specifically for a computer. But internal tests have shown that the smartphone chip can perform better than the Mac-optimized M1 used in laptops as recently as a few years ago…
[T]he upcoming model will be an entirely new design, rather than a discounted older machine.
In schools, Apple’s entry-level iPad paired with the Magic Keyboard Folio is a popular setup, costing roughly $600 combined. The new Mac would fall in a similar range but offer better battery life, the greater flexibility that comes with the macOS software and an integrated keyboard. That could appeal to students and consumers alike.

‎
MacDailyNews Take: An A19 Pro-level chip can certainly power a MacBook – and very efficiently, too. With the M5 MacBook Air also on deck, 2026 will be a banner year for Apple’s indomitable Mac!

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post Mac: Apple prepares to enter low-cost laptop market for the first time appeared first on MacDailyNews.

You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.

Upgrade to paid

Comment

Restack