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Apple’s iPhone Pocket is coming Friday. Who’s up for a $230 sock?

MacDailyNews

Nov 12

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The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout. — The iPhone Pocket

ISSEY MIYAKE and Apple on Tuesday unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14th, it will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and America.

iPhone Pocket, born out of a collaboration between ISSEY MIYAKE and Apple, will be available at select Apple Store locations beginning Friday, November 14th.

iPhone Pocket’s short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95

Rachel Kurzius and Shane O’Neill for The Washington Post:
‎

We gathered Style writer Shane O’Neill and Lifestyle writer Rachel Kurzius to discuss all things Pocket.
Rachel Kurzius: On a very personal level, I felt vindicated when I saw the Pocket. I have been wearing my phone on a leash for more than two years — I have a cross-body strap that attaches to my phone case… The iPhone Pocket is probably more chic (and significantly more pricey!) than what I’ve got going on, but it has the same central reason for being: All you really need to navigate the modern world is your smartphone. It’s communication, information, wallet, all in one. What about you, Shane? Will I see you donning the iPhone Pocket?
SO: You will not. I really wanted to like this but I think it’s a miss… Put bluntly: If it were cute enough, I would be willing to shell out $149 for a Miyake-designed phone carrier. I could especially justify it to myself by saying, “I use my phone all day every day, so why not?” But this ain’t it.

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MacDailyNews Take: We’re all in agreement here: hard pass.

(Thanks to MDN reader Jake Underwood for jogging our memory about why iPhone Pocket looked so familiar.)

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