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Apple is expecting a record-breaking Christmas shopping season

MacDailyNews

Nov 3

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Apple is set to kick off its 50th year with what’s expected to be a nearly $140 billion quarter. Bloomberg News‘ Mark Gurman discusses with Caroline Hyde on “Bloomberg Tech.”

Apple’s executives are projecting a stellar holiday quarter, fueled by robust demand for its flagship iPhone 17 lineup and expanding services ecosystem.

Apple’s Christmas shopping season playbook emphasizes experiential retail events and targeted promotions, positioning the company to capture some 30% of global smartphone market share. As Cyber Monday draws near, Wall Street consensus tilts toward “Buy” on Apple.

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MacDailyNews Take: Apple could bring in revenue close to $140 billion for the Christmas quarter (Q126), shattering the all-time quarterly record of $124.3 billion set in Q125. For perspective, Pfizer’s current market value is $140 billion.

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