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Why Apple should release its internal ChatGPT-like app

MacDailyNews

Sep 29

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Apple has started to recognize what competitors have long understood: A ChatGPT-like experience and seamless web access – aka chatbot – are essential components of a robust generative AI strategy. “Apple should release its internal ChatGPT-like app publicly to give its revamped AI system more credibility,” Bloomberg News’ Mark Gurman says.

Mark Gurman for Bloomberg News:
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In August, I reported that Apple had formed a new team — Answers, Knowledge and Information, or AKI — to build products for retrieving general knowledge, an area where chatbots shine. And earlier this month, I revealed that Apple is also developing an AI-powered web search tool, a move that edges the company closer to a ChatGPT- or Perplexity-style experience.
At the heart of this push is a revamped Siri, code-named Project Linwood, that’s slated to debut as early as next March. Linwood overhauls Siri’s infrastructure, combining an external model — likely Google’s Gemini — with technology from Apple’s own Foundation Models group, known as AFM.
In addition to powering web search, Linwood will also unlock features Apple originally planned for early this year, such as fulfilling Siri requests using on-device data and on-screen content. And it will enable full iPhone navigation through voice control.
In order to test the new Siri technology, Apple has built an internal full-fledged chatbot app — code-named Veritas — for submitting queries without the need for voice interaction. The app allows employees to type requests, receive information and hold back-and-forth conversations like they would with ChatGPT. It can also conduct in-app actions, such as editing a photo or searching through a user’s personal data.
Apple doesn’t currently plan to offer the chatbot to consumers — it’s simply using it to test how well the new Siri will work.
This, I believe, is a mistake.

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MacDailyNews Take: If it works well, bring it on!

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