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Ultra-thin iPhone Air could be a design win for Apple – analysts

MacDailyNews

Sep 10

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iPhone Air is the thinnest iPhone ever, delivering pro performance, amazing new camera systems on the front and back, and fantastic all-day battery life.

Apple introduced the iPhone Air, its thinnest smartphone to date, marking the most significant update to its lineup in eight years, addressing complaints from fans and analysts about stagnation. At its annual product launch in Cupertino, California, Apple opened with a Steve Jobs quote: “For us, design is more than just appearance or feel — it’s how it functions.”

Stephen Nellis and Aditya Soni for Reuters:
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Inside its 5.6-millimeter-thick (0.22 inch) frame – thinner than Samsung Electronics’ S25 Edge at 5.8 mm – the iPhone Air’s circuitry has been shrunk to the size of a few postage stamps, clearing the way for as much battery capacity as possible.
Going into the event, many analysts had predicted a ho-hum reception to the product launches, but on Tuesday some said the four new iPhones – iPhone Air, iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max – offered a lineup likely to appeal to customers with varied budgets.
It will have Apple’s best and newest A19 Pro processor chip, which is tuned to handle artificial intelligence tasks, and two new custom Apple communications chips.
The iPhone Air, which borrows its name and design language from the laptop, may be what Apple fans have wanted for years: A device that looks different from others on the market and is packed with feats of hardware engineering in every square millimeter.
“I think in an era where we’ve seen a large degree of sameness, it’s great to see Apple bring a new product to the market. It kind of reinvigorates the whole segment of iPhone,” said PP Foresight analyst Paolo Pescatore…
[A]nalysts said the iPhone Air, especially, was likely to spur many upgrades, boosting Apple’s sales in the crucial holiday shopping season… “It’s miniaturization at its finest in a phone,” Bajarin said.

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MacDailyNews Take: As we wrote yesterday when iPhone Air was unveiled, “iPhone Air is significantly more compelling than we’d expected it would be!”

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