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Jim Cramer: Apple is well-positioned even without its own AI tech

MacDailyNews

Sep 4

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On Wednesday, CNBC’s Jim Cramer explained why he believes Apple is poised for even more Big Tech success, even without its own advanced AI technology. He noted that companies like Google will pay significantly for premium access to Apple’s vast, affluent user base.

Julie Coleman for CNBC:
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“Yesterday, Apple had no cards. Today they have all of the cards,” he said. “Turns out Apple always had an AI strategy: pay to play. You pay them, not they pay you.”
Wall Street has been pressuring Apple to reveal a strong AI strategy, worried it’s falling behind as other tech companies spend billions on data centers and Nvidia chips to craft AI products. The company’s stock has lagged behind other members of the Magnificent Seven so far this year.
But according to Cramer, Apple’s luck turned on Tuesday after a federal judge said Google would not have to divest its Chrome browser — a measure proposed by the Department of Justice after a court ruled in August 2024 the company held an illegal monopoly in its core search business. The recent decision means that Google can still pay Apple to be the default search engine on the iPhone. By close, Apple shares were up 3.81%.
Apple no longer has to worry about making a deal worth billions with a hyperscaler or AI company like Perplexity, Cramer said. Instead, big chat bot names will now have to compete for Apple’s spotlight, he continued, as the company boasts more than 1 billion active iPhone users.

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MacDailyNews Note: It’s estimated that Apple currently has 1.56 billion active iPhone users worldwide, 155 million of them in the United States of America.

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