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Ford’s CEO isn’t impressed with Apple’s CarPlay Ultra

MacDailyNews

Sep 29

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Ford CEO Jim Farley said he is taking a wait-and-see approach about whether to authorize Apple’s CarPlay Ultra in Ford’s vehicles, claiming that he wasn’t that impressed with the first iteration of CarPlay Ultra.

CarPlay Ultra, the next generation of CarPlay, began rolling out in May and is available with new Aston Martin vehicle orders in the U.S. and Canada. CarPlay Ultra builds on the capabilities of CarPlay and provides the ultimate in-car experience by deeply integrating with the vehicle to deliver the best of iPhone and the best of the car. It provides information for all of the driver’s screens, including real-time content and gauges in the instrument cluster, while reflecting the automaker’s look and feel and offering drivers a customizable experience. Many other automakers around the world are working to bring CarPlay Ultra to drivers, including newly committed brands Hyundai, Kia, and Genesis.

Andrew J. Hawkins for The Verge:
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In an interview on Decoder, Ford CEO Jim Farley said he is taking a wait-and-see approach about whether to authorize Apple CarPlay Ultra in Ford’s vehicles.
[S]ince its launch, Apple has yet to announce any additional automakers beyond Aston Martin and Porsche. That delay could be the result of companies, many of which are attempting their own software modernizations, expressing concerns about Apple’s desires to take over all the functions inside the vehicle. Mercedes-Benz CEO Ola Källenius said as much on his episode of Decoder last year. And now its Farley’s turn, who admitted he wasn’t that impressed with the first iteration of CarPlay Ultra.
“We don’t like the execution in round one of Ultra, but we’re very committed to Apple,” Farley told Wall Street Journal columnist and Decoder guest host Joanna Stern. “I’ve talked to Tim many times about this.”
Ford isn’t saying no to Apple, Farley said, it just wants some clarity about how CarPlay Ultra will interact with some of the core vehicle functions, including advanced features like hands-free driver assist.
“How far do you want the Apple brand to go?” he asked “Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?”

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MacDailyNews Take: We’ve never been impressed with Ford. If the Apple brand actually started a Ford, Apple’d be performing a miracle.

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