Evercore’s latest customer survey points to stronger iPhone 17 demand led by Pro models, with buyers interested more in the camera, battery, and display than AI.

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	Forwarded this email? Subscribe here for more Evercore ups Apple price target to $290 on ‘better-than-expected iPhone refresh cycle’ MacDailyNews Sep 26   READ IN APP   Evercore’s latest customer survey points to stronger iPhone 17 demand led by Pro models, with buyers interested more in the camera, battery, and display than AI. Accordingly, Evercore has raised its Apple price target higher. Annika Masrani for TipRanks: ‎ Apple’s new iPhone lineup has been in stores for one week and demand signals are already firming up. Evercore ISI polled nearly 4,000 U.S. customers and called it a “better-than-expected iPhone refresh cycle.” The Pro tiers “continue to resonate with customers,” with 56% of respondents planning to buy an iPhone 17 Pro or Pro Max, above the historical 50% average for prior Pro versions. Evercore reiterated Outperform and lifted its price target to $290 from $260. The firm pointed to reports of strong first week sales at T-Mobile as added confirmation that the mix is tilting toward higher value models. The new ultra-thin iPhone Air drew only 9% purchase intent in the survey. Respondents raised concerns about the camera design and battery life. This split between Pro strength and Air softness suggests Apple’s core strength remains concentrated in the top tiers, where pricing power and margins are structurally better. ‎ MacDailyNews Take: When people see the iPhone Air in the wild, and read reviews that ease concerns over battery life and camera capabilities, iPhone Air sales will increase. ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Evercore ups Apple price target to $290 on ‘better-than-expected iPhone refresh cycle’ appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe