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Apple CEO Tim Cook visits Tokyo amidst declining iPhone market share in Japan

MacDailyNews

Sep 24

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Apple’s CEO Tim Cook has arrived in Tokyo for his first official visit since December 2022. During the trip, Cook is touring Apple’s newly renovated store in Ginza, the company’s first international physical store. Cook highlighted on social media the reopening as a significant milestone in Apple’s journey in Japan, symbolizing strong ties with Japanese customers and communities.

There's nothing like the energy in Tokyo! So thrilled to be back and be joined by @number_i_offic for a sneak peek of the all-new Apple Ginza, opening this Friday, September 26. pic.twitter.com/SSEcXbLP3m
— Tim Cook (@tim_cook) September 23, 2025

GuruFocus:
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Despite the celebrations, Apple’s influence in Japan faces challenges. Due to the weakened yen, Japan accounts for only 6% to 8% of Apple’s sales.
Additionally, the company’s market share for iPhones in Japan dropped by 6.4 percentage points year-on-year, settling at 46.4% in the second quarter of this year.

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MacDailyNews Take: Apple’s strong new iPhone lineup and the new Apple Ginza retail store in Tokyo will help reinvigorate iPhone’s market share in Japan.

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