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Analyst sentiment on Apple hits five-year low after two downgrades

MacDailyNews

Sep 11

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On Thursday, Apple Inc. faced two analyst downgrades, signaling growing investor wariness toward the iPhone giant, whose shares have significantly lagged behind other major technology stocks in 2025.

Following these moves, Apple’s consensus recommendation score—a measure reflecting the balance of buy, hold, and sell ratings—fell to 3.9 on a scale of 5, marking its weakest level since early 2020, based on Bloomberg data.

Only 55% of Bloomberg-tracked analysts now rate the stock as a buy, a notably low figure among megacap peers; in contrast, Nvidia Corp., Microsoft Corp., and Amazon.com Inc. all exceed 90% buy ratings.

Ryan Vlastelica for Bloomberg News:
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D.A. Davidson cut the stock to neutral from buy, a move that follows product announcements earlier this week that failed to assuage concerns about the company’s position with artificial intelligence.
“While we were initially excited about the prospects of Apple’s role in the AI ecosystem and potential major upgrade cycle, it has become clear to us that neither of those are likely to come to fruition in the near-term,” wrote analyst Gil Luria.
The new products, including a thinner iPhone, “left us uninspired,” he wrote. “Until they can redefine their current products or develop compelling new ones, we believe growth will remain constrained under the status quo.”
That rally is the reason for the second downgrade, to reduce from neutral at Phillip Securities, according to analyst Helena Wang. She added that the firm maintains “a cautious outlook,” in part because it has “no significant AI innovation to help with persistent weakness in products and the China market.”

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MacDailyNews Take: Two crap, third-rate, no-name, know-nothing “analysts” trying to gin up some churn. We’ll take whatever the negative sentiment can offer and profit from it.

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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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