Apple is increasing its Apple TV+ subscription price by 30%, raising the cost for U.S.

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	Forwarded this email? Subscribe here for more Apple TV+ raises price to $12.99 per month in the U.S. MacDailyNews Aug 21   READ IN APP   Apple is increasing its Apple TV+ subscription price by 30%, raising the cost for U.S. customers from $9.99 to $12.99 per month. The price hike, effective August 21st for new subscribers, will also apply to select international markets. Current Apple TV+ subscribers will face the increased rate within 30 days of their next billing cycle. Todd SPangler for Variety: ‎ In justifying the price hike, Apple noted that it has launched a slew of TV shows and movies and that the service doesn’t include any ads. Indeed, Apple TV+ remains the only major streaming service that does not offer a price-reduced ad-supported plan. “Since it launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly — all ad-free,” the company said in a statement. “Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies and live sports.” Apple most recently raised the price of Apple TV+ in October 2023, when it went from $6.99 to $9.99 per month in the U.S. The streaming service initially bowed in November 2019 at the loss-leading price of $4.99 monthly. ‎ MacDailyNews Take: Apple TV+ at just $12.99 per month is still an incredible value! ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple TV+ raises price to $12.99 per month in the U.S. appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe