Apple is increasing its Apple TV+ subscription price by 30%, raising the cost for U.S. customers from $9.99 to $12.99 per month. The price hike, effective August 21st for new subscribers, will also apply to select international markets. Current Apple TV+ subscribers will face the increased rate within 30 days of their next billing cycle.
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Thursday, August 21, 2025
Apple TV+ raises price to $12.99 per month in the U.S.
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