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Apple awarded U.S. trademarks for ‘Reality Composer’ and ‘Reality Converter’

MacDailyNews

Aug 4

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Apple's Reality Composer Pro — Apple’s Reality Composer Pro

A Virginia federal judge has directed the U.S. Patent and Trademark Office to grant Apple federal trademarks for its augmented reality software-development tools, “Reality Composer” and “Reality Converter.” On Friday, U.S. District Judge Leonie Brinkema ruled that the two names are sufficiently distinctive to qualify for trademark protection, overturning a prior USPTO decision denying the trademarks.

Reuters:
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Turkish visual-effects company Zero Density challenged Apple’s applications for federal trademarks covering the two phrases at the USPTO, arguing that they were not entitled to trademark protection because they merely describe the software’s function. Zero Density also said Apple’s trademarks would cause confusion with its own “Reality”-related marks.
A USPTO tribunal agreed with Zero Density in 2023 that Apple’s marks were too descriptive to receive trademark protection. Apple sued last year to overturn the decision, arguing its phrases were unique “made-up terms” that “do not describe the underlying software development tools.”
Brinkema agreed with Apple and overturned the USPTO’s decision on Friday.
“Although the term ‘Reality’ is likely descriptive of augmented reality software to the consumers to whom Apple advertises this product, the term stretches beyond its descriptive meaning when combined with ‘composer’ and ‘converter,'” Brinkema said.

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MacDailyNews Note: Apple’s Reality Composer and Reality Composer Pro for Mac, are applications for creating interactive augmented reality (AR) experiences. It allows users to build, test, and simulate AR scenes for iOS and iPadOS apps using a drag-and-drop interface, requiring no prior 3D or coding experience. Features include placing 3D objects in real-world environments, adding animations, physics, and spatial audio, and previewing scenes in real-time. It’s designed for developers, designers, and hobbyists creating AR content for iPhone, iPad, or visionOS apps, and integrates with Xcode for app development.

Reality Converter is a Mac app that converts and customizes 3D models into USDZ format for AR use. Users can drag and drop common 3D file formats (e.g., .obj, .gltf, .usd), customize textures and materials, edit metadata, and preview objects under various lighting conditions. It’s aimed at developers and 3D artists who need to prepare optimized 3D assets for AR apps on Apple platforms.

Both tools target developers, designers, and creators building AR experiences, with Reality Composer focusing on scene creation and Reality Converter on asset preparation, primarily for iOS, iPadOS, and visionOS applications.

More info here.

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