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Apple to upgrade its struggling Vision Pro headset with faster chip, new strap

MacDailyNews

Jul 9

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Apple plans to launch an upgraded $3,499 Vision Pro headset as early as this year, focusing on enhancing performance and comfort for a device that has, to put it mildly, struggled to gain consumer traction. The upgraded Vision Pro will feature a faster processor, improved AI-compatible components, and a redesigned strap for better comfort during extended use, Bloomberg News reports citing “people with knowledge of the matter.”

Mark Gurman for Bloomberg News:
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With the latest version, Apple is bolstering a product category that launched in February of last year — heralded then as the dawn of a new era for the company. The Vision Pro blended virtual and augmented reality in a novel way, but cumbersome hardware and a hefty price tag hurt its prospects.
Apple is working on a redesigned model for 2027 that significantly reduces the weight of the headset, the people said. The company’s plans could still change and the timing may shift, they added.
The initial upgrade will use an M4 processor currently offered in the iPad Pro, MacBook Pro, iMac and other computers. That’s an improvement from the M2 chip in the current headset.
Apple is also testing versions of the new device that increase the number of cores inside of the neural engine — a component for processing artificial intelligence tasks. The neural engine in the current Vision Pro includes 16 cores, a measure of processing power.
The company is also prototyping new straps that are designed to reduce neck strain and head pain. Discomfort from the roughly 1.4-pound device has been one of the biggest complaints about the first Vision Pro. The hope is to address that problem without meaningfully reducing the weight of the hardware…
The Vision Pro also has suffered from a lack of compelling and exclusive apps. That’s all added up to a lackluster debut for the new product category… The company has only sold hundreds of thousands of units so far…

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MacDailyNews Take: Doubling down on a non-selling DevKit is a classic move for Tim Cook’s shambolic Apple.

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