Apple, a year after debuting its AI platform, will do little at WWDC to show it’s catching up to leaders like xAI and OpenAI. Mark Gurman reports for Bloomberg News, “People within the company believe that the conference may be a letdown from an AI standpoint.” As the rest of Big Tech powers into the AI future, Apple is dangerously behind and, so far, looks to have little hope of catching up any time soon. Mark Gurman for Bloomberg News:
Apple was caught flat-footed, due to a lack of vision on the part of leadership… So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards… This is what happens after a decade plus with a caretaker CEO at the helm after he hits the last page of his iteration playbook, yet attempts to stay in the game for too long. – MacDailyNews, April 1, 2024 The new “AI features” for iOS, iPadOS, and MacOS to be revealed at WWDC is mainly a marketing exercise. The pressure is on Apple’s marketing team to position the company as an innovator in the space (“only Apple does so much on-device AI which enhances users’ privacy to ‘stunning’ effect,” etc.) that also makes “smart partnerships” with other AI companies (OpenAI, for example; even though it’s currently forced to partner if they want to offer any real GenAI features). Now, more than ever, finding themselves so far behind, Apple needs to sell, sell, sell! – MacDailyNews, May 28, 2024 WWDC24’s “Apple Intelligence” dog and pony show happened on June 10, 2024. It’s very easy to be a Johnny Come Lately. At MacDailyNews, you not only get it first, you often get it before it even happens.
MacDailyNews Take: Our Takes age like bottles of very fine wine. When you’re caught flat-footed like Tim Cook’s Apple, you pop into scramble mode to try to catch up. Early on, you hit it with a big marketing flourish (WWDC24) in order to buy some more time. Then you dribble out features as they get finished and actually exist. Classic vaporware. – MadDailyNews, July 31, 2024 Executing a vaporware strategy is an unfortunate necessity without a visionary CEO and it takes time to actually realize (code, test, build out datacenter infrastructure, etc.) a grand marketing vision. – MacDailyNews, September 10, 2024 You know, some people get upset when we point out that Tim Cook is a boring, reactive caretaker who’s not really the best person to be running Apple today or for at least the past several years. Operations manager Cook should have been a 3-5 year stopgap after Steve Jobs’ untimely passing, running the iteration playbook, providing continuity for the company while it found a real CEO. Instead, he hung on — and keeps hanging on — well past his sell-by date. Sigh. You can be upset with us for having the temerity to call it like we see it, but the fact remains that Apple would be doing significantly better today with a visionary who’d have seen AI on the horizon, who’d have recognized the intrinsic importance of Siri and therefore invested in it instead of criminally neglecting it, and who wouldn’t have squandered the company’s gigantic leads in things like personal assistants and podcasting. – MacDailyNews, August 22, 2024 Apple needed new blood years ago, but the old blood simply won’t let go. – MacDailyNews, January 22, 2025 Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Insiders expect Apple’s WWDC 25 to be another AI disappointment appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Monday, June 2, 2025
Insiders expect Apple’s WWDC 25 to be another AI disappointment
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