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Amid real-life golf boom, Apple TV+ tees up ‘Stick,’ starring Owen Wilson

MacDailyNews

Jun 4

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Owen Wilson stars in and executive produces the new sports comedy, “Stick,” premiering on June 4, 2025 on Apple TV+.

“Stick” is a new sports comedy series created by Jason Keller and starring and executive produced by Owen Wilson. Wilson stars as Pryce Cahill, an over-the-hill, ex-pro golfer whose career was derailed prematurely 20 years ago. After the collapse of his marriage and while working from his job at an Indiana sporting goods store, Pryce hedges his bets, and future, entirely on a troubled 17-year-old golf phenom named Santi (Peter Dager). “Stick” is a heartfelt, feel-good sports comedy about a found family and their relationships set within the world of golf as it has never been shown before.

The 10-episode series will make its global debut on Apple TV+ with the first three episodes on Wednesday, June 4, followed by one new episode every Wednesday, through July 23, 2025.

Saleah Blancaflor for Adweek:
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This isn’t the first time Apple TV+ has gone for a hit with a feel-good comedy series centered on a specific sport. After the soccer comedy series Ted Lasso starring Jason Sudeikis premiered in 2020, some experts believe it boosted the sport’s popularity in the United States.
This time around, the show’s premiere coincides with a period when golf has experienced a boom itself, and Keller said he has noticed the growth in the sport… “Golf is having a moment right now,” Keller said. “It’s a more diverse sport. Now, we’re seeing more women playing golf. Younger people are playing golf. That old idea of golf is starting to move to something more exciting and young.”
According to the National Golf Foundation, the sport has an estimated reach of 138 million, with more than one-third of the U.S. population over the age of 5 having played it (on-course or off-course), followed golf on TV or online, read about the sport, or even listened to a golf-related podcast in the last year, up 45% since 2016.
Keller said they even hired golf consultants to teach Wilson and the other actors how to golf, making the show’s atmosphere as accurate as possible.
“It was very important for us to get golf right,” Keller said. “We wanted golf enthusiasts and fanatics to watch our show and feel that we took the time to render that sport authentically. There was never a time when a professional golfer was not involved in this show.”

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MacDailyNews Take: Fingers crossed on this one that it’ll be another big hit for Apple TV+!

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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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