In 2024, Apple Watch shipments fell 19% year-over-year, per Counterpoint’s Global Smartwatch Shipment Tracker for Q4 2024. Declines occurred in all regions except India, with the North American market, accounting for over half of Apple’s shipments, driving the global drop. 2024 marked the second straight year of year-over-year shipment declines. Balbir Singh for Counterpoint Technology Market Research:
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Wednesday, May 7, 2025
Apple Watch shipments in continuous decline for last two years
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