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Apple set to debut dedicated gaming app for iPhone, iPad, Mac, and Apple TV

MacDailyNews

May 29

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Apple is planning a dedicated app for video games on its devices. The company will preinstall the app on the iPhone, iPad, Mac, and Apple TV set-top box later this year, Mark Gurman reports for Bloomberg News citing “people with knowledge of the matter. ”

Mark Gurman for Bloomberg News:
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The software will serve as a launcher for titles and centralize in-game achievements, leaderboards, communications and other activity, said the people, who asked not to be identified because the plans haven’t been announced.
The new app will feature editorial content from Apple about new titles, offer access to the App Store’s game section and promote Arcade, the company’s $6.99-a-month subscription offering. And it will replace Game Center, an existing social network dedicated to this category that debuted in 2010 but never gathered serious momentum.
Apple is also planning a Mac version of the app that can tap into games downloaded outside of the App Store…
As part of its gaming push, Apple has acquired RAC7 Games, a two-person studio behind the popular Sneaky Sasquatch title. The move was previously reported by Digital Trends.

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MacDailyNews Note: In 2022, gaming apps accounted for approximately 58% of global Apple App Store revenue. This figure is projected to decline to around 50% by 2027, as non-gaming categories like entertainment apps grow their share.

Historically, gaming has been a significant driver of App Store revenue, with estimates ranging from 62% in 2021 to 69% in 2020.

For context, in the first half of 2020, the App Store generated $22.2 billion from gaming apps, representing a major portion of its total revenue. The dominance of gaming is driven by in-app purchases, with a small fraction of users (less than 10%) estimated to generate about 70% of gaming revenue.

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