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Apple named ‘World’s Most Valuable Brand’ for fourth consecutive year

MacDailyNews

May 16

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Apple has been named the world’s most valuable brand for the fourth straight year in Kantar’s 2025 BrandZ report, with a brand value of $1.29 trillion, up 28% from last year.

The report attributes Apple’s dominance to strong consumer trust, premium positioning, and successful expansion across hardware, software, and services. Apple’s brand accounts for about 12% of the $10.7 trillion total value of the BrandZ Global Top 100.

Kantar highlights Apple as a leader in two rapidly growing sectors: consumer technology and luxury, which grew 46% and 45%, respectively, outpacing such categories as finance, automotive, and telecoms.

The report points to strong demand for premium products like the iPhone Pro models and Apple Watch Ultra as evidence of Apple’s strength in consumer technology and luxury.

More info via Kantar here.
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