Apple’s new Siri engineering chief, Mike Rockwell, is revamping the leadership team behind the beleaguered digital assistant, Mark Gurman reports for Bloomberg News citing “people with knowledge of the matter.” Rockwell, who led Apple’s Vision Products Group, which developed the Apple Vision Pro, is replacing much of Siri’s management with trusted lieutenants from his former group. Additionally, he’s reorganizing teams focused on speech, comprehension, performance, and user experience, according to insiders. These changes aim to streamline development and enhance the capabilities of Apple’s long-neglected Siri digital assistant. :
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Tuesday, April 22, 2025
Apple’s new Siri chief restructures teams responsible beleaguered digital assistant
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