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Who’s going to buy Apple’s iPhone 16e?

MacDailyNews

Mar 6

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iPhone 16e features USB-C, so the same cable can charge iPhone, Mac, iPad, AirPods, and other devices.

iPhone 16e joins the iPhone 16 family as its most affordable member, featuring breakthrough battery life, the fast performance of the A18 chip, Apple Intelligence, and an integrated high-resolution 48MP 2-in-1 camera system. But, big question is: who’s the target market for the iPhone 16e?

Michael Levin and Josh Lowitz for CIRP:
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Apple transformed the old iPhone SE into the newly positioned and higher priced iPhone 16e, firmly placed in the hierarchy of latest models. This is uncharted territory and confounds efforts to predict how it might perform.
[I]n 2024 19% of iPhone SE buyers switched from an Android phone, compared to 14% of all other iPhone buyers. Another 9% of iPhone SE buyers were getting their first smartphone, either upgrading from a basic or flip phone or buying their first phone of any type. For comparison, only 2% of the rest of the iPhone buyers were buying their first smartphone.
Perhaps most interesting, 26% of SE buyers previously had … another iPhone SE.
The largest percentage of SE buyers (45%) previously had a “number” model iPhone and effectively traded down. For comparison, 82% of buyers of all other iPhones previously had a “number” model iPhone. This is the largest cohort of iPhone owners and likely to account for the most iPhone 16e buyers, though it is unclear to what extent.

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MacDailyNews Take: It’ll be very interesting to see how well, or how poorly, iPhone 16e sells and to whom.

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