Apple TV+ is riding high with the success of its workplace thriller “Severance,” wrapping up its second season this Thursday night. The big question remains: can Apple capitalize on the buzz surrounding “Severance”? In contrast to Netflix Inc., which boasts a vast library of thousands of titles, Apple TV+—with a lean catalog of about 270 shows—has chosen to focus on quality rather than sheer volume. Despite the breakout success of “Ted Lasso” and glowing reviews for “Slow Horses,” Apple has faced challenges in growing and keeping its subscriber base. But with standout series like “Silo,” “Shrinking,” and “Severance” gaining traction, there’s growing evidence that the tide could be turning. Hannah Miller for Bloomberg UK:
MacDailyNews Take: As we wrote earlier today after The Information reported that, even though subscriptions grew to about 45 million last year, Apple TV+ is losing more than $1 billion a year: Apple TV+ is working. It’s just working slowly. it’s quality over quantity strategy is sound and its library of high-value original content is becoming more substantial every day. Breakouts hits that permeate the zeitgeist like “Ted Lasso” and “Severance” are doing most of the heavy lifting for getting the word out. Apple could certainly do a better job of promoting the service. Apple TV+ could lose $1 billion annually until the first Tuesday after Infinity and Apple would be perfectly fine; it wouldn’t even notice. Last year, Apple Inc. generated average revenue of $1.07 billion per day. Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post ‘Severance’ gives Apple TV+ another breakout hit. Can it fuel subscriber growth? appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Thursday, March 20, 2025
‘Severance’ gives Apple TV+ another breakout hit. Can it fuel subscriber growth?
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