A multi-year downturn has impacted Apple Watch sales, with IDC reporting a steady year-over-year decrease for the past three years. The device’s unit shipments have fallen sharply, from 43 million in 2022 to 34 million in 2024, and its market share has eroded to 22.5%. This decline, coupled with gains by competitors, suggests potential headwinds for Apple’s wearable strategy. The Q4 2024 revenue drop in the “Wearables, Home and Accessories” segment reinforces these concerns. Henry Chandonnet for Fast Company:
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Friday, March 28, 2025
Apple Watch sales expected to regain modest growth in 2025
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