Apple to use Apple Maps’ Look Around photos to train AI
Earlier this month, Apple revised a portion of its website detailing how it gathers and utilizes imagery for the Look Around feature in Apple Maps according to a report from 9to5Mac. A new paragraph states that, starting in March 2025, Apple will leverage imagery and data from Look Around surveys to “train models that enhance Apple products and services, including those focused on image recognition, generation, and improvement.”
Earlier this month, Apple revised a portion of its website detailing how it gathers and utilizes imagery for the Look Around feature in Apple Maps according to a report from 9to5Mac. A new paragraph states that, starting in March 2025, Apple will leverage imagery and data from Look Around surveys to “train models that enhance Apple products and services, including those focused on image recognition, generation, and improvement.”
Apple says that starting this month, imagery from its vehicle surveys will also be used to train generative AI models, like those used for Apple Intelligence features such as Image Playground and Clean Up.
Apple Maps collects photos through vehicle surveys, using cars equipped with an array of cameras, and pedestrian surveys, where contractors walk around areas wearing special equipment on a backpack. The Image Collection website details where Apple plans to visit over the next few months; it returns to the same locations periodically to refresh its data as needed.
As always, Apple protects the privacy of individuals while collecting these photos. This includes blurring any visible faces or license plates. The blurred versions are what will be contributed to the AI data sources.
MacDailyNews Take: Makes perfect sense. The company’s “Apple Maps Image Collection” site is here.
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